Journal - creative

When it came to bringing the Core Collection to life beyond the bag, we looked to create a visual language that inspires others to take action in a simple and...

Peering out of the train window, photographer Liz Seabrook and her friend Rosie, share a look of childish glee as they make their way to the little town of Rye....

Debbie Slater, the mind behind of Alp & Ash, decided not so long ago to pursue a career in creation. Making the bold move to buy a laser cutter, which...

For our 50th 'Navigate Your Bag' feature we asked Pádhraic Mulholland, an illustrator from Northern Ireland, to capture his favourite features of Smith the Roll Pack, 25L.   Our 'Navigate...