Millican HQ | Home Away From Home<br />Outsiders Store - London & Liverpool

Millican HQHome Away From Home
Outsiders Store - London & Liverpool

Since it opened its first store in Liverpool in 2017, Outsiders Store has become a hub for the modern outdoor lifestyle. Their considered collection of outdoor and fashion brands, speak to an audience looking for a functional wardrobe that intertwines with their day-to-day life.

Store: Outsiders Store | Locations: Bold Street, Liverpool & Coal Drops Yard, London 

When did your store/s open? Can you remember how you felt when it did?

Liverpool opened in October 2017. I suppose it was a mixture of disbelief that it actually became a thing after a drawn-out period of legal wrangling, the elation of bringing it to fruition and having a physical representation of this idea we had been trying to describe to people. Then followed our London store in November 2018, which was all a bit of a whirlwind, with a flood thrown in, which set us back months. As a team we’re pretty chuffed with the London space, it’s a positive progression of the Liverpool store which we’re proud of.

Why did you choose to open the store? What was the vision behind what you had created?

Robert Brigham wanted to create a new type of retail that was cohesive with the Ellis Brigham Mountain Sports business but spoke to an all-new audience with a new voice. So, the building blocks were there, from a personal perspective I had and still have a pretty strong idea of what Outsiders should be, which is an ongoing development, you don’t just become great overnight; slowly but surely things fall into place. It’s a fashion led outdoors shop which sounds pretentious but as a team, we have a foot in both worlds. Outdoor clothing is versatile and functional which is why it crosses over and that’s our space as we see it.

What makes your store different to the others on the street? 

We are right by Bold Street which is the main independent street in Liverpool, the pick of our neighbours are the independents; coffee spots like Mother and Bold Street Coffee as well as restaurants Maray and Wreckfish too, and we definitely share some like-minded customers with those establishments. We’re only a stone’s throw from the Ellis Brigham store on Bold Street too which is the legit place for outdoor and ski, but I would say our offering is unique to the area, what we do is fairly niche and we come at things from our own angle. Our London store, in contrast, is surrounded by other forward-thinking fashion retail but our outdoor vision for that space is unique to the area.

What is the view from your store? 

Well, the Liverpool store is a stone’s throw from the bombed-out church St Luke’s. London has a pretty inspiring view as the store is directly under the defining piece of architecture at Coal Drops Yard, the so-called ‘kiss’ by Thomas Heatherwick and just outside the door the BT Tower is in clear view with the Regent Canal running right past, there’s a palpable sense of space that is rare for London.

If the walls of your store could talk, what would it say/what story would it tell?

Both the building’s we reside in would probably have some valuable local history to tell.

Do you have any events coming up for the store to share?

We’ve got a few things planned this year, our next event coming up is a screening of Patagonia's produced film Fishpeople at our Coal Drops Yard store on Thursday 11th April.

Click here to find out more about the Outsider's Store event.